Updated September 2026
An AI receptionist for gyms and fitness studios.
Every call and DM answered during class, with the trial booked before they try another gym.
Kayla M.
Mon, Jan 5, 9:48 PM · 2:12
Saw your New Year post. Asked about memberships. Trial class booked Wednesday 6 PM.
(480) 555 0151
Mon, Jan 5, 6:15 PM · 1:04
Called during the evening rush. Asked about class times and parking. Got your schedule.
Derek J.
Sun, Jan 4, 10:30 AM · 1:38
Wants a personal training package. Asked for a call back from a trainer.
Alicia R.
Sat, Jan 3, 8:20 AM · 0:55
Member asking to freeze for a month. Sent to your front desk.
What it does for gyms and fitness studios
An AI receptionist for gyms and fitness studios answers every call, DM and text in seconds, even during a packed class. It shares your membership prices, books trial classes and tours and reminds people so they show up. Members who need to freeze, cancel or move a session go where you send them.
- 7secondsMedian first reply to a new text, DM or form lead.
- 62%Of leads first reach out after hours or on a weekend.
- 141Appointments the AI booked, the typical one 13 minutes after the lead's first message.
Our figures as of September 29, 2026. Measured on 858 real leads across 8 client businesses (home services, real estate, business funding, and credit repair) from June to September 2026. Test contacts excluded.
Hear it handle a call like yours
The kind of call gyms and fitness studios get at the worst possible time, answered and booked while you work. Then try it yourself.
- Customer: Hey how much is a membership?
- AI: Hey! Thanks for reaching out to Ironside Fitness. Memberships start at $59 a month with unlimited classes. Have you trained with us before?
- Customer: No first time. I'm kind of out of shape lol
- AI: You're in the right place. Every class has options for every level and the coach helps you on day one. Want to try a class first?
- Customer: Yeah what do you have
- AI: There's a beginner strength class tomorrow at 6 PM or Saturday at 9 AM. Which works?
- Customer: Saturday
- AI: You're booked for Saturday at 9 AM. I'll text a reminder the night before. Bring water and come 10 minutes early!
Calls it handles
A DM after your reel
Someone asks what a membership costs at 10 PM. The AI shares your prices, answers the basics and books a trial class.
The trial no show
They miss their first class. A little later the AI texts to offer a new time and books it, so the lead doesn't go cold.
A member who wants to freeze
A member texts about pausing for a trip. The AI takes the request and sends it to your front desk with the details.
Booked by your rules
It books trial classes, tours and trainer calls only inside the times you set and never on a day you blocked. It asks what they want to work on, then books the right class or a call with a trainer.
Text from your AInow
New booking: Kayla M. Saw your New Year post. Asked about memberships. Trial class booked Wednesday 6 PM.
- Our CRMThe customer, their schedule and the whole conversation.
- Its calendarOn a real opening inside the hours you set.
- Your dashboardWith the call recording and a one-line summary.
- A text to your phoneThe moment it books, with the details.
After the call it keeps working
Follow-up written for every lead
A lead goes quiet? It follows up for weeks until they book or say no. Every follow-up is written for that one lead.
One memory across every channel
They text at lunch, DM at nine and call the next day. It already knows their schedule.
More reviews and fewer bad ones
After a visit the AI checks in. Happy customers get your Google review link. Unhappy ones come to you first.
Kayla M.
Completed · first class done
Review Ironside Fitness on Google
g.page/r/ironside-fitness/review
How it compares
Three ways owners cover the phone today, and what each one leaves on the table.
An answering service
- Billed by the minute or by the call
- A person takes a message for you
- Booking, follow-up and chat often cost extra
An in-house receptionist
- A salary, plus payroll taxes and time off
- One call at a time, during business hours
- Texts and DMs wait until there's a minute
A DIY AI tool
- You set it up and write its script
- Minutes metered, texting and follow-up often add-ons
- Nobody tunes it to your business
TheContentLabs.AI: a flat plan from $497 a month, phone usage at cost. Every call, text and DM answered, booked by your rules and followed up. We build it and run it.
Common questions
Can it share my membership prices?
Yes. It shares the prices and specials you list, worded the way you want. If a price depends on a visit, it says so and books a tour.
Does it answer Instagram DMs?
Yes. Calls, Instagram and Facebook DMs, texts and web chat all get the same fast answer with one memory of the person.
What about trial no shows?
It sends a reminder before the class. If they miss it, it texts to offer a new time and books it.
Can it handle freezes and cancellations?
It takes the request and sends it to your front desk with the details, so your team handles the account the way you do now.
Does it keep up during the evening rush?
Yes. It answers every call and message at once, so a busy hour never sends a new member to voicemail.
Does it speak Spanish?
Yes. It answers in the language the person speaks or writes in.
See what every missed lead is costing you.
A free Missed Revenue Audit puts a dollar figure on every call, text and DM you miss or answer too slowly, including the ones your ads paid for. The numbers are yours to keep.