The Missed Revenue Calculator
Put a number on the leads you miss or answer too late, on every channel, from your own numbers. Then see how many clients or jobs that adds up to.
Your numbers
These are example numbers. Replace them with yours.
Count each person once, even if they called and texted. Skip spam and existing customers.
It rang out, came in after hours or got a slow call back. Not sure? 62% of our clients' leads first reach out after hours, and Invoca found 27% of calls to home services businesses go unanswered. See the research
Your honest guess at how many of the missed ones would have become a client or a job.
What a typical sale or job is worth to you.
Example: revenue at risk
$2,800 /month
About $33,600 a year if every month looks like this. That is about 5.6 clients or jobs a month going to whoever answered first.
At $500 a sale, 1 extra sale a month covers our $497 starting plan.A break-even line before your own costs. Not a forecast.
How this was worked out
- 80 leads × 20% missed or late = 16 missed
- × 35% you would have booked = 5.6 clients or jobs
- × $500 a sale = $2,800 a month
- × 12 months = $33,600, if every month is similar
Free and no card needed.
Or text or call Sarah at (949) 867 6657 and watch the AI work.
A directional estimate from your inputs. Your real number comes from the free audit.
Common questions
How much revenue does a business lose from missed calls?
It depends on your numbers, and it adds up fast. Say a business hears from 120 new leads a month and misses a quarter of them. If it would have won 40 percent of those at $500 a sale, about $6,000 a month is at risk. That's a made-up example, so run your own numbers above.
How do you calculate the cost of a missed call?
Multiply your monthly calls by the share you miss, then by the share that would have booked, then by your average sale or job value. That's your revenue at risk. Count each customer once, even if they called and texted. The calculator above does the math live.
Is the estimate accurate?
It's a directional estimate from your own inputs, never a promise. For a number built on your real lead flow, book a free Missed Revenue Audit.
Find out what your real number is.
A free Missed Revenue Audit looks at what you're actually missing and where an AI that answers every call and text would step in. No card needed.